Ask anybody who knows anything about trading cards, and the name Topps comes to mind. But for the past 16 years, the brand hasn’t been making professional basketball cards. Finally, they’ve reclaimed the throne as the official NBA trading card license holder, and we marked the occasion with a global celebration at NBA stores to build excitement with new and longtime collectors everywhere.

To mark Topps’ historic return as the official NBA trading card license holder for the first time in 16 years, we were entrusted to design and deliver global simultaneous NBA Store takeovers that would reignite excitement among fans, drive instant product awareness, and reassert Topps as the dominant force in the NBA trading card market.

NEW YORK // LOS ANGELES // PARIS // LONDON