GOOGLE PIXEL
THE PIXEL TOUR
Our challenge was to get tastemakers and the creative class to fall in love with Pixel’s incredible suite of features and inspire a challenge to the status quo. We created Pixel experiences at 3 key moments on the cultural calendar that showed off Pixel’s coolest and newest features to surprise and impress iPhone loyalists.
PLAYER’S LOUNGE
At All-Star Weekend, we created the “Pixel Player’s Lounge,” a VIP experience for NBA players, their families, and influential people in the NBA space. This premium lounge highlighted Google tech through everything from a trippy b-ball inspired Pixel photo op to a molecular mixology bar with cocktails crafted by Gemini Live.
PIXEL SPRINGS
We brought Pixel to Coachella to host an offsite escape enhanced by Google’s technology, including AI-crafted slushies and an interactive Coachella wardrobe, a shareable ‘Desert Dream’ Pixel photo op, and a gifting suite for VIPs. Our space doubled as a venue for tastemaker programming, including a private dinner with influencer Evan Ross Katz and a live performance by Michelle Zauner of Japanese Breakfast.
JETTSETTER’S SUITE
We brought Pixel to HBO’s White Lotus Finale experience where we created a luxe lounge where guests discovered how Google Pixel and Gemini enhance your travel experience. Guests used Pixel’s camera to pose in front of a doorway onto a gorgeous Thai beach, they identified on-trend travel accessories with Gemini, and VIPs were gifted a Pixel 9 to bring on their next jet-setting adventure.