A multi-day, multi-city immersive beauty experience inspired by the vibrant energy of Seoul’s iconic night markets. Thousands of skincare & beauty fans lined up to visit our Los Angeles and New York activations.

Guests were given night market tokens to redeem across interactive touchpoints like a 10-year brand timeline, a shop of discontinued favorites, and a skincare vending machine, while curating custom kits, browsing Korean-inspired merch, and snacking on tanghulu to K-pop beats.

The activation drew massive crowds—lines wrapped around the block in both cities—as press, influencers, and fans praised its creativity, authenticity, and community-first spirit.