Amex Platinum is the card that revolves around your lifestyle. I wanted to create an experience that put you at the center of attention. My life is all about me and my priorities, why shouldn’t my card be?

Evoking a sense of alluring sophistication while championing American Express’ Platinum brand, an immersive installation was created consisting of 20 motion-responsive mirrored panels that guests were invited to interact with, each panel turning toward them like heads in a crowd as they moved through the installation. Live moments were recorded, edited and sent to influencers in real-time.

Beyond the mirror installation, guests moved through an immersive light room where costumed waitstaff served up Bombay Sapphire gin and tonics with floating garnishes and shucked oysters on a custom ice sculpture, encasing Amex Platinum cards. Of course we topped the oysters with custom blue algae pearls to match Amex branding. Wouldn’t you?