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DESPERADOS BASS CAMP

CLIENT
Heineken Desperados

ROLE
Art Director

DISCIPLINES
Brand Experience
Interactive Installation
Social Content Design

 

Desperados challenged us to engage an audience of dedicated gen-z music-lovers by allowing them to experience electronic music in a new way.

We created Bass Camp: a fully interactive, experimental music festival that took place over two days in the Las Vegas Desert. Rather than stages, Bass Camp featured "experiments": interactive, EDM-based activities that allowed attendees to experience music in a highly visceral way, while generating their own unique results.

These are my favorites.

EXPERIMENT 1: BASS JUMP

Bass Jump is the world's first ever life-size midi launchpad. We mapped drum, bass, synth, lead, and vocal sound loops across a grid of trampolines. When a trampoline was bounced on, it would light up and trigger a loop. As attendees jumped across the launchpad, they would build an epic electronic track that was customized to their jumping pattern. The loops were quantized in Ableton Live so even if the jumper was off-beat, the loop would start on beat, keeping the track tight.

I worked closely with a lighting designer to take the initial concept from design, to protoype, to execution: created the loops and distinct sound packs across multiple EDM genres in Ableton Live, then designed the livesize launchpad to create an intuitive and accessible user experience.

*Cool side note: a grid of infrared laser sensors underneath the trampolines were assigned midi signals, when someone jumped on the trampoline, the laser beam underneath them would break, triggering both the sound loop and the light on that trampoline.

EXPERIMENT 2: BASS RUN