YOUNG BLOOD: THE NEW AUSTRALIA

Young Blood is Amplify’s ongoing exploration into modern youth culture. Now in its fourth year, we have expanded internationally to gain insight into our Australian audience.

Our research comprises of interviews with 2,030 18-30 year olds, spanning genders, regions and socio-economic groups to bring you a deep dive into the identity, hopes, fears and realities of growing up in Australia today. We found their values, attitudes and behaviours seem to be driven by a core need for human connection.

In addition to the research packet and trend forecast, we released a short film featuring Australian youth across multiple backgrounds, interests, and lifestyles.

ROLE
Creative Director

© 2018 ANNEKA MIA