An exploration of modern youth culture.

Amplify's ongoing Young Blood research and film platform was created in London in 2016 to help understand the hope, fears, and realities of young people growing up in the world today. In its fourth year, Amplify expanded internationally to gain insight into an Australian youth audience.

This film was created in 2018 to accompany a research packet and trend forecast comprised of interviews with 2,030 18-30 year olds, spanning genders, regions, and socio-economic groups.  We found their values, attitudes, and behaviours seem to be driven by a core need for human connection.

© 2018 ANNEKA MIA