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THE ICONIC PRESENTS SNEAKERHUB

Australia's largest online fashion retailer, The Iconic, launched a new arena of their offerings with Sneakerhub: a marketplace for the most exclusive sneakers on the market today. The mark this special launch, they wanted to throw a unique party that seamlessly balanced sneakerhead culture with the glossy, high fashion image of The Iconic's brand.

I concepted an immersive experience that had party-goers entering a janky karaoke bar through a back entrance into a blade runner/future-Eastern oasis filled with sneaker surprises. Some highlights: a sushi train artfully displaying new-to-market sneakers, AI experiences that brought to life the brand stories of top brands, and surprise performances on the karaoke stage by underground Australian RnB and Rap artists.

DISCIPLINE

ROLE

AGENCY

Immersive Experience

Creative Director

Amplify, Australia

© 2018 ANNEKA MIA