THE ICONIC PRESENTS SNEAKERHUB
Australia's largest online fashion retailer, The Iconic, launched a new arena of their offerings with Sneakerhub: a marketplace for the most exclusive sneakers on the market today. The mark this special launch, they wanted to throw a unique party that seamlessly balanced sneakerhead culture with the glossy, high fashion image of The Iconic's brand.
I concepted an immersive experience that had party-goers entering a non-descript karaoke bar through a back entrance into a blade runner/future-Eastern oasis filled with sneaker surprises. Some highlights: a sushi train artfully displaying new-to-market sneakers, AI experiences that brought to life the brand stories of top brands, and surprise performances on the karaoke stage by underground Australian RnB and Rap artists.
© 2018 ANNEKA MIA