VidCon is the world’s largest event for fans, Creators, executives, and brands who are passionate about online video and building diverse communities. For the first time ever, Meta brands, including Instagram and Facebook, activated collectively—letting guests know Meta is one family of apps and services ready to power their creativity.

The Meta Featured Creators Lounge at the Hyatt Regency was an immersive experience that inspired creators to use environmental design to create content on Reels.

Visitors were encouraged to test out the latest Meta hardware, including Meta Quest 2 headsets and Ray-Ban Stories smart glasses; visit the Flex Stage for daily acoustic musical performances from top Meta artists like Madison Watkins, Anees, Em Beihold, and Francis Karel; shop the Meta Mart for unique swag and giveaways; explore NFT artwork via Instagram’s new Digital Collectables feature; and try on body-tracking AR filters from featured Meta Creators.

Associate Creative Director
Art Director