AMERICAN EXPRESS AT THE NATIONAL GALLERY OF VICTORIA

The brief was to bring the benefits of the AMEX Platinum Charge Card to life amongst prospective new clients in a beautiful, artistic way that played into the Gala's MC Escher themes around reflection, refraction, and illusion. A motion-responsive mirrored installation gave guests the icy platinum vibes of the brand, while a laser show danced across every surface, creating a dazzling optical illusion effect. Each guest received a 15 second shareable video of themselves interacting with the installation. The result? A hyper-premium, blinged out piece of content that evoked the VIP treatment synonymous with AMEX Platinum.

The entire experience was rounded out with a bespoke crystal clear ice bar featuring suspended AMEX cards and topped with fresh oysters...because who wouldn't feel fancy around that?

AGENCY
´╗┐Studio Messa

ROLE
Creative Concept

DISCIPLINE
Brand Experience
Branded Content

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