AMERICAN EXPRESS AT THE NATIONAL GALLERY OF VICTORIA

The brief was to bring the benefits of the AMEX Platinum Charge Card to life amongst prospective new clients in a beautiful, artistic way that played into the Gala's MC Escher themes around reflection, refraction, and illusion. A motion-responsive mirrored installation gave guests the icy platinum vibes of the brand, while a laser show danced across every surface, creating a dazzling optical illusion effect. Each guest received a 15 second shareable video of themselves interacting with the installation. The result? A hyper-premium, blinged out piece of content that evoked the VIP treatment synonymous with AMEX Platinum.

The entire experience was rounded out with a bespoke crystal clear ice bar featuring suspended AMEX cards and topped with fresh oysters...because who wouldn't feel fancy around that?

AGENCY
Studio Messa

ROLE
Creative Concept

DISCIPLINE
Brand Experience
Branded Content

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