AMERICAN EXPRESS AT THE NATIONAL GALLERY OF VICTORIA

Evoking a sense of alluring sophistication while championing American Express’ Platinum brand, an immersive installation was created consisting of 20 motion-responsive mirrored panels that guests were invited to interact with. Live moments were recorded, edited and sent to influencers throughout the evening, inviting real-time sharing to reach a broader audience.

Each guest who walked through the installation also received bespoke video content, pushed instantly to their device for instant sharing on social media. Amplifying the ephemeral experience with bespoke content creation, featuring influencers such as Poppy Delevigne, Kate Waterhouse, the Stenmark brothers, Samantha Wills and Jess Gomes.

AGENCY
Studio Messa

ROLE
Creative Director

DISCIPLINE
Brand Experience
Branded Content

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© 2018 ANNEKA MIA